Another year
starlix
THOMPSON: Two things. First, just growth. Spotify has about 24 million active users, 6 million paying subscribers. Pandora, the radio station online, has triple the amount. It has 72 million active listeners. At the same time, you know, you had Apple breathing down its neck. They have iTunes radio. You have Google, which has its own music service. Spotify needs to grow. The other thing, I think, is, you know, to get people to use Spotify on their phones, the company wants to upsell them. It wants them to start using their service, realize how wonderful it is and then say, you know what, I guess I'll just go ahead and pay the full $10 for Spotify premium anyway.